Client: SoleSutra
Platforms: Meesho + Amazon
Category: Women’s Casual Footwear

✅ Objective:
Build brand awareness and move large volumes through resellers and D2C.

Strategy:

• Created new combo pack SKUs for resellers (Buy 2 @ ₹499)
• Enhanced sizing chart to reduce exchanges
• Launched influencer-led 15s demo videos for Amazon
• Leveraged Meesho’s Weekly Campaigns for exposure

Results (60 Days):

• Meesho: 18,000+ orders fulfilled
• Amazon: #2 seller in “Flat Sandals under ₹499”
• Return rate: just 4.2%
• 3 new SKUs introduced due to growing demand