Client: VastraMitra
Platform: Meesho
Category: Sarees & Kurtis

✅ Objective:
Build a mass-market women’s fashion brand via Meesho’s reseller ecosystem.

Strategy:

• Created combo saree packs for bulk orders
• Ran price-anchoring strategy (slashed MRP + Meesho coupon)
• Onboarded 500+ resellers through Meesho’s outreach tools
• Kept 1-day shipping time to boost seller score

Results (6 Months):

• Crossed ₹1 crore in total sales
• #1 trending product in “Festive Sarees” during Diwali
• Average daily order volume: 600+
• 92% of the catalog rated 4★ or above