Turning Around a Struggling Amazon Electronics Seller
alexa 17 June 2025 No Comments

Turning Around a Struggling Amazon Electronics Seller

Client: VoltPro Accessories
Platform: Amazon India
Category: Mobile Accessories

✅ Objective:
Improve low-performing listings for charging cables and power banks, and reduce returns.

Strategy:

  • Revamped listings with tech-spec-focused bullet points
  • Added compatibility tables and warranty claim instructions
  • Ran review generation campaigns to build credibility
  • Reduced returns by 30% using updated product packaging and instructions

 Results (45 Days):

  • Return rate dropped from 18% to 7.5%
  • 4.7★ average rating across ASINs
  • Featured in the “Top Deals” category during the Republic Day Sale
  • Conversion Rate increased by 95% after content optimization

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