
Turning Around a Struggling Amazon Electronics Seller
Client: VoltPro Accessories
Platform: Amazon India
Category: Mobile Accessories
✅ Objective:
Improve low-performing listings for charging cables and power banks, and reduce returns.
Strategy:
- Revamped listings with tech-spec-focused bullet points
- Added compatibility tables and warranty claim instructions
- Ran review generation campaigns to build credibility
- Reduced returns by 30% using updated product packaging and instructions
Results (45 Days):
- Return rate dropped from 18% to 7.5%
- 4.7★ average rating across ASINs
- Featured in the “Top Deals” category during the Republic Day Sale
- Conversion Rate increased by 95% after content optimization