
Sports Goods Manufacturer Enters D2C via Amazon
Client: GripPro India
Platform: Amazon
Category: Sports & Outdoors (Gym Equipment)
✅ Objective:
Convert a wholesale-only gym product manufacturer into a D2C private label seller.
Strategy:
- Launched with minimal SKUs (resistance bands + foam rollers)
- Used FBA for Prime tag + Next Day Delivery
- Focused on video reviews + fitness influencer shoutouts
- Created bundles: Gym Starter Kit, Home Workout Pack
Results (90 Days):
- ₹14 lakh in revenue within 3 months
- Top 10 ranking in “Home Workout Essentials”
- 1000+ reviews with 4.5★ average rating
- Now expanding into Flipkart + Shopify with PRSP’s help