Sports Goods Manufacturer Enters D2C via Amazon
alexa 17 June 2025 No Comments

Sports Goods Manufacturer Enters D2C via Amazon

Client: GripPro India
Platform: Amazon
Category: Sports & Outdoors (Gym Equipment)

✅ Objective:
Convert a wholesale-only gym product manufacturer into a D2C private label seller.

Strategy:

  • Launched with minimal SKUs (resistance bands + foam rollers)
  • Used FBA for Prime tag + Next Day Delivery
  • Focused on video reviews + fitness influencer shoutouts
  • Created bundles: Gym Starter Kit, Home Workout Pack

 Results (90 Days):

  • ₹14 lakh in revenue within 3 months
  • Top 10 ranking in “Home Workout Essentials”
  • 1000+ reviews with 4.5★ average rating
  • Now expanding into Flipkart + Shopify with PRSP’s help

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