Scaling a Kitchenware Brand on Amazon
alexa 16 June 2025 No Comments

Scaling a Kitchenware Brand on Amazon

  • Client: HomeDelite (Private Label Seller)
  • Platform: Amazon India
  • Category: Kitchenware

Objective:
Boost visibility and increase sales for silicone kitchen tools launched via Amazon FBA.

Strategy:

  • Keyword research using Helium 10 to build optimized product listings.
  • Created A+ content with lifestyle images and SEO-rich copy.
  • Launched Auto PPC campaign, harvested keywords, and scaled with manual campaigns.
  • Enrolled in Amazon Vine for early reviews.

Results (90 Days):

  • 312% increase in monthly sales
  • Conversion Rate jumped from 4.5% to 12%
  • Amazon Choice Badge for 4 keywords
  • Average rating improved from 3.9 to 4.4 stars

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