
Scaling a Kitchenware Brand on Amazon
- Client: HomeDelite (Private Label Seller)
- Platform: Amazon India
- Category: Kitchenware
Objective:
Boost visibility and increase sales for silicone kitchen tools launched via Amazon FBA.
Strategy:
- Keyword research using Helium 10 to build optimized product listings.
- Created A+ content with lifestyle images and SEO-rich copy.
- Launched Auto PPC campaign, harvested keywords, and scaled with manual campaigns.
- Enrolled in Amazon Vine for early reviews.
Results (90 Days):
- 312% increase in monthly sales
- Conversion Rate jumped from 4.5% to 12%
- Amazon Choice Badge for 4 keywords
- Average rating improved from 3.9 to 4.4 stars