Regional Apparel Brand Grows via Flipkart Smart Fulfillment
alexa 17 June 2025 No Comments

Regional Apparel Brand Grows via Flipkart Smart Fulfillment

Client: ApnaWear
Platform: Flipkart
Category: Ethnic Men’s Kurta Sets

✅ Objective:
Expand a regional offline store into a nationwide brand using Flipkart.

Strategy:

  • Onboarded 30+ SKUs in a curated Festive Wear collection
  • Used Flipkart Smart Fulfillment for faster 2-day delivery
  • Offered size chart in 5 languages
  • Weekend Deals and Big Billion Day planning with pre-stock alerts

Results (Seasonal Sale):

  • ₹18 lakh in 20 days during the festive period
  • 4.8★ average rating
  • 65% of buyers from North India (new market reach)
  • Now launching women’s line through PRSP-led launch

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