
Regional Apparel Brand Grows via Flipkart Smart Fulfillment
Client: ApnaWear
Platform: Flipkart
Category: Ethnic Men’s Kurta Sets
✅ Objective:
Expand a regional offline store into a nationwide brand using Flipkart.
Strategy:
- Onboarded 30+ SKUs in a curated Festive Wear collection
- Used Flipkart Smart Fulfillment for faster 2-day delivery
- Offered size chart in 5 languages
- Weekend Deals and Big Billion Day planning with pre-stock alerts
Results (Seasonal Sale):
- ₹18 lakh in 20 days during the festive period
- 4.8★ average rating
- 65% of buyers from North India (new market reach)
- Now launching women’s line through PRSP-led launch