Client: CityWalk Soles (Wholesale to Retail Transition)
Platform: Meesho
Category: Men’s Footwear

✅ Objective:
Build a direct-to-consumer channel for a local wholesaler using Meesho.

Strategy:

• Created 10 SKUs with trending Meesho search terms.
• Used attractive B2C pricing after margin planning.
• Collaborated with resellers via Meesho Community Outreach.
• Daily inventory syncing to avoid OOS issues.

Results (30 Days):

• 1800+ pairs sold in 1st month
• Top 10 ranking for 3 SKUs
• 38% returning customers within 2 months
• Expanded to women’s sandals after initial success