Client: ToolMate India
Platform: Amazon
Category: DIY Tools & Hardware

✅ Objective:
Break into the competitive “Hand Tools” market and scale with performance-based ads.

Strategy:

• Created long-tail keyword-rich listings with video demos
• Developed custom infographics showing “before vs. after” usage
• Auto → Manual campaign transition with 4 ad groups
• Used Product Targeting ads to steal competitor traffic

Results (60 Days):

• ₹9.2 Lakh revenue with just ₹42K ad spend (21.9x ROAS)
• 3 ASINs ranked in top 50 for “home repair kits”
• Review count grew from 11 to 390+ organically
• Return rate under 3% due to enhanced A+ visuals and clear specs