Client: PureDhara Spices
Platform: Amazon
Category: Grocery (Spices, Herbs, Masalas)

✅ Objective:
Expand offline spice brand into digital channels and compete with national brands.

Strategy:

• Keyword-optimized listings with benefits like “no preservatives,” “lab-tested”
• Added A+ content with comparison tables (vs regular masala)
• Used lightning deals + coupons during launch
• Partnered with local food bloggers for a review push

Results (45 Days):

• BSR in “Kitchen Masalas” under 150
• ₹5.2 Lakh in revenue in 1.5 months
• Repeat order rate of 31%
• Now selling in 12 states with Fulfilled by Amazon (FBA)