FMCG Grocery Brand Goes Digital via Amazon
Client: PureDhara Spices Platform: Amazon Category: Grocery (Spices, Herbs, Masalas) ✅ Objective: Expand offline spice brand into digital channels and compete with national brands. Strategy: Keyword-optimized listings with benefits like “no preservatives,” “lab-tested” Added A+ content with comparison tables (vs regular masala) Used lightning deals + coupons during launch Partnered with local food bloggers for […]