
Multilingual Support Boosts Grocery Brand on Amazon & Flipkart
Client: NutriRaja Organics
Platform: Amazon + Flipkart
Category: Grocery (Dry Fruits & Superfoods)
✅ Objective:
Expand from South Indian markets to Pan-India while keeping customer support in regional languages.
Strategy:
- Listings translated into Hindi, Tamil, and Telugu using Amazon’s language support tools
- Product inserts with WhatsApp support for FAQs
- Created region-specific pricing and quantity packs
- Ran festival-specific deals during Pongal, Holi, and Raksha Bandhan
Results (90 Days):
- 3x jump in repeat purchases from South India
- Flipkart GMV grew by 220% YoY
- 120+ daily messages on WhatsApp support → converted 30% to upsells
- Amazon Subscribe & Save opt-ins grew 40%